Synectics
W.J. J. Gordon
Publisher: Harper & Row
Year Published: 1961
Described in Karl Albrecht's "Brain Power":
A thorough description of synectics as a problem-solving methodology
and its uses in various situations; emphasises metaphorical thinking
techniques applied to product design, as well as mass idea production.
Comment by James Adams in "Conceptual Blockbusting"
This book talks about the early history of the Synectics Research
Group in Cambridge, Mass., the technique of synectics, and its application.
It is a mixture of technique and philosophy. The books is particularly
interesting because of its emphasis on metaphorical thinking.
Comment by Peter de Jaeger:
This was one of the first attempts to research psychological states and
operational mechanisms of the creative process.
Updated: Thursday, 19 April 2001
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