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.: Technology Bytes XVII:
Apples & Oranges: The Return of the MacinHype Myth !!

July 05 2003:

Its Baaackkkk !!

Well the Tech Community definitely had one Hell of a shake last month with the Paper Launch of the G5, which is the long overdue replacement to Apples struggling G4.

( O.K the rumor sites had it half right ) ;-)

As expected , Apple announced its new baby with the usual hype , hysteria and arrogance that we all love to hate, Intel released the Latest and Last of the PIV's with the 3.2 Ghz unit, while our friends over at AMD had a turn at hibernation this month.

O.K, Buckle Up....


June 23rd, the same day Apple announced the G5,
( " Man , No wonder it went unnoticed for a few days " ) Chipzilla continued to beat Cheapzilla over the head with a blunt instrument by releasing yet another CPU to widen the gap between PIV-C and the AMD Barton. The 3.2 Ghz unit was originally not scheduled to ship until the 3rd Quarter, but Intel pushed the release forward to again catch the hapless AMD napping at the wheel. This will be the last CPU jump until the .09 micron Prescott ( PV?) which is now rumored to have been pushed forward to a 3rd quarter release. No doubt to counter the Athlon 64 release that is scheduled in the next few months , and also to head off the G5

Intel have also been caught with their pants down when it was discovered that the mysterious P.A.T
( Performance Acceleration Technology ) that was supposedly only available on the top tier i875 chipset, was in fact also available in the cheaper i865 chipset, but was not openly accessible. Of course it didn't take too long before some enterprising 3rd Party motherboard manufacturers discovered the anomaly , and allowed the feature to be re-enabled at the BIOS level, which has resulted in the i865 boards not only equaling the performance of the i875 units, but in some cases, bettering them.

Intel have of course gone on the War Path, claiming that enabling the feature in the i865 is basically nothing more than "overclocking " , and therefore it is not condoned or officially supported , any consequent damage or warranty claims are the responsability of the end user, and/or the Motherboard manufacturers. Doh, .. And.... ???

Now as much as Intel have tried to convince the tech community at large that the accelerated i865 solutions are to be avoided, much to Intels horror the warnings are going unheeded for the most part, and the Motherboards are proving to be Rock Solid, Lightning Fast, and are easily achieving similar/better performance to the i875 boards. The performance difference between the 3rd Party offerings and Intels own Motherboards are staggering. Then again, for tweakablility and outright performance, the Intel boards have always been a little on the " conservative" side.

Cheapzilla had a bit of snooze this month. Amidst reports of the uptake of Lateron ( Opteron) systems being far lower than expected , and the release of the Evenlateron (Athlon 64 ) now being slated for August instead of September, AMD are still finding it hard to get a winning feeling in anything they seem to do lately. Even the mantle of the " First 64 Bit Desktop System " has now been wrestled from them by their brothers in arms over at Apple when Sir Jobs paper launched the G5 last month. Mind you in reality, it will interesting to see who actually gets the product to market first. I wouldn't be surprised if Chipzilla pulls a rabbit out and releases the Prescott earlier to pip both of the the Paper Launch
Pimps :-)


O.K, its Prime Time...

Apple finally rejoined the playing field on June 23rd 2003 by Paper Launching the long, long, long, overdue replacement to the G4, with the ...G5 !! Actual quantity of the units are not expected until August-September at the earliest.

The G5 or the " Hype5 " as I affectionately like to call it is actually the IBM 970 that I have mentioned on numerous occasions. So lets get the lowdown on what is actually
on offer.

The G5 is a hybrid 32bit/64bit System that comes in 3 Flavours, the 1.6, 1.8 and Dual 2.0 Ghz models and features 512 L2 Cache, Dual Channel DDR, 800Mhz - 1 Ghz FSB, Serial ATA, USB 2.0, and Firewire 800.

Most of these Specs have been available on the Dark Side of the fence for quite a while, so excuse me if I'm not overly excited, but to the long suffering Apple community, the reaction has been more akin to the re-invention of the wheel.. Yaawwwnnnn !!

There is a fantastic article on not only the IBM 970 , but also how it relates to the G4 and the competing PIV-V architecture here Part 1, Part 2 . No Emotions, Hysterics or Politics involved. After being quite familiar with what is on offer, I found the alledged performance of the G5 to be a little on the suspect side of the fence, to say the least.

 

 

Now before I start, let me say that I think that the G5 is an awesome piece of work on Apples engineering part, but their insistence on letting the idiot marketing department insult the intelligence of the the Tech community has done little more than tarnish the release in a lot of end users eyes, both diehard Mac and PC zealots alike.

I have to say that I was disappointed , but not overly surprised that Apple insisted on continuing with its Blind Monkey approach to posting obviously biased benchmarking results. Now its common knowledge that everyone tends to fludge the specs a little to their advantage, but Apples claims were nothing short of ridiculous. By using conventional and established industry benchmarking tests instead of their usual proprietary Apple ( Byte) benchmarks, Apple thought that their claims would hold more water. Instead it was far easier to blow holes thru the fertilizer than usual.

Their Claimed SPECint and SPECfp results were easily compared to the archive of benchmark results posted by other respective manufacturers, and it didn't take long for the shite to literally hit the fan when it was obvious that Apples claims of being the "Worlds Fastest Processor " were .. hmmmmm.. overstated ! :-)

For a Detailed analysis , See here

There was also the infamous Photoshop Benchmark that
Apple love inflicting on us that showed that the Hype5 was upto 2.5 times faster than the 3.0Ghz PIV, here but mind you this is the same benchmark that Apple claimed that their last Dual 1.42 slug was 90% faster than the 3.0 GHZ PIV..hmmmm.. " Something aint quite adding up here Boss" ..I think I'll wait for the independent benchmark results before I make up my mind on that one. :-)

The One that I found most amusing was the Audio Application benchmark that showed not only the G5 , but also iLogic up against the leading PC based Application i.e Cubase SX running on its Wintel brothers. Apple claimed "more audio tracks with real-time effects and more software instruments than any previous desktop system in history" and showed a benchmark with the poor old 3.0Ghz PIV being beat around the head substantially to the tune of about 3.3 X more PlugIns .
( Interestingly, the benchmark when originally posted listed 3.3 X More tracks, and then was changed to 3.3 X More PlugIns ??? )

Now considering the test is more akin to Apples and Oranges due to them not even using the same application or plugins across the 2 platforms, there is an even more glaring anomaly.Since when is a Dual 3.0Ghz Xeon 2.3 X more powerful than a single PIV system ?
In reality its about 20-30 % up on a single PIV system.
Interestingly, and quite amusingly , the Xeon benchmark kind of kills the G5 sheen a little, if they hadn't noticed.

Now just for arguments sake, If we do a little Math using Apples own Photoshop benchmark as a reference, they claim that the Dual Xeon is only 10% (?) faster at CPU intensive tasks than the Single PIV System, we could for arguments sake apply that formula for the Audio/DSP Benchmark, now couldn't we ??

O.K, if we use the Dual Xeon mark as the correct bench, and raise the Single PIV to 10 % below the Xeon, that would give us by Apples figures 70 + PlugIns, which would in effect put the Single System above the Single Processor G5's... Oooucchhhhh !!

O.K, that's not the most convincing argument I admit, but I am only trying to highlight how idiotic Apples attempt at hoodwinking the more knowledgeable members of the Audio and Tech community.

" Never let the truth get in the way of a good story " :-)

I could keep going but what's the point, its obvious that the battle lines have been drawn, and people will find their own truth on either side of the fence.

Thankfully I have had some insightful, rational and interesting exchanges with some of my highly respected and knowledgeable Mac using friends and associates, who seem just as pissed off that the Launch has been marred by the idiotic tactics of the marketing department. We all agree that Apple are only preaching to the converted and that the majority of end users are more than aware of Apples past and continuing history in the Hype & Bubble stakes.

Now having said all that, I'll finish off by saying this ...

To all of the more knowledgeable Mac community, I say welcome to the playing field, the G5 is an awesome improvement over the previous machines, its been long, long overdue, congratulations..

To the One Eyed Blind fraternity, well all I can say is try not to hurt yourselves, and remember that what ever advantage that Apple may arguably have gained could be very, very short lived..

Fun and Games ahead , I'm sure !!

Switch... ;-)


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