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Chip Wars - Episode II: Return of the Paper Launch Pimps!


April 12 2004:

Welcome Back,

Its been quite a while since my last report. ( I have written a 3 part article for Mixdown in the down time , which you can read here) . The original plan was to hold off until Intel got their shite together and officially release Prescott, so I could get a better grounding on how the battlefield was shaping up. After originally expecting Prescott to land late last year, I wasn’t planning on such a long hiatus between drinks, but alas, not everything goes to plan when we are dealing with the technology circus.

So here we are !!

The first section of this article covering Prescott has been published in Mixdown –March Edition. I have updated and extended the article to include our friends from Cheapzilla and Fruitzilla.. Enjoy :-)

Taking a leaf out of AMD's book, Intel finally paper launched the .09 Micron Prescott Series of PIV on February 1st. Well lets just say that after all of the hoopla that the tech community had stirred up, I can only say a collective yawn was all that most of us could muster. Sparking memories of the first Willamette PIV’s, Prescott is proving slower, and hotter than the current Northwood PIV’s (and minus the rumored 64 Bit extensions) Snore!! It looked like Chipzilla had struck out, big time. but alas, all was not as it seemed.

On Feb. 16 Intel officially announced their CT (Clakamass Technology, sorry, what was that, “ Crack In My Ass “?) 64 bit extensions for both the new Series of Xeon and Prescott PIV ranges.

What About Cheapzilla? Well despite having the performance advantage for the last 3-4 months, AMD have idled their way thru the New Year without really being able to consolidate the momentum that they had garnered with the 64-bit Athlon 64/ Opteron range. Not to be out done, our old favorite Fruitzilla (Apple) have also been feverishly banging the 64bit drum, mind you, without really having anything to show for all of the noise they have been making.

Now with the Evil Empire also on the 64 bit desktop wagon, it’s going to be very interesting to see what spin the 3 Tribes are going to try on the unsuspecting public.

Ah Yes, the Circus is definitely back, .. Buckle Up…

Intel Prescott: Is It Getting Hot In Here?
Is been a long road for the PIV from the Dog .18 nm “Willamette“ Series to the latest revision .09 Prescott. Many thought the transition to the latest offering would be the typical scenario of a die shrink, pumping the cache, and bumping up the clock speed. This in the past has netted Chipzilla with a smaller, cooler and faster chip than the predecessor. Well, not this time.
So what did we get? On Paper Launch Day, Prescott was released at speeds of 2.8 to 3.4 Ghz, along side 3.4 GHz Northwood versions, both Standard and Extreme Editions. The last of the line!
*Update * “ Its been over 8 weeks since Paper launch, and the only Prescott to hit the showroom floor has been the 2.8 Ghz slug “

In regards to Prescott, Intel promised next to nothing with this chip, and on the surface, it looks like they managed to deliver. :-) Sure we’ve got the die shrink from .13 to, 09 nm, we have double the L1 and L2 cache, 13 new instructions (whhooo-eee SSE3 .. Yawn), improved branch prediction, etc,etc. All good I hear you say, unfortunately we also have an Instruction pipeline that has increased from an already huge 20 stages, to an elaphantile (is that even a word?) 31 stages. Say What!! Man that’s going to do wonders to the IPC (Instruction Per Clock) NOT ! That coupled with increased latency in the caches, and a thermal heat dissipation over 103 Watts, and we have on our sleeves a possible tail wagger of the highest order. Yep this puppy is slower clock for clock than the current Northwood, and runs a good 5 –10 degrees hotter. Whoooa, hold me back. Not really much to entice the tech community to hop aboard.

Something isn’t quite right here though. Despite the 50% extra pipeline length, performance is not that far behind the Northwood, thermal performance aside. The other interesting thing is that as the clock speed goes up, the clock for clock performance delta decreases. There is definitely some technical wizardry hiding under the surface, and as the clock frequency passes the Northwood’s 3.4 Ghz, we will see Prescott draw away dramatically. There is a bit of “ smoke and mirrors” surrounding this chip at the moment. The current 478 pin paper launch pimp is going to have the shortest life span of any chip Intel have ever released, with the 775 pin LGA socket version expected in about 2-3 months. Why was this dog was even let out of its cage? * Update * “ 775 release now shifted back to June –July”

Its obvious that for Intel to keep scaling their Processor lines to the expected 5 Ghz +, that some major architectural changes would have to be made, but these clock speeds are planned for the next series of processor (Tejas). Another interesting question is, what are all of those millions of extra transistors that have been crammed into the new die, that mysteriously don’t seem to be doing anything at the moment ? Hmmmm. And by the way, where the hell are those rumored 64-bit extension? Hold the phone. Bling !!!! Intel is obviously testing the water with some newer technologies that they plan on introducing as they see fit. Lets not forget Hyperthreading was implemented all along, but was dormant until almost 18 months into the PIV’s life cycle.

And Then There Where 3:

Enter CT, Clakamass Technology, formally known as Yamill, Intel’s 64 bit extensions for the X86 platform.
* Update * Now official known as EM64 T * . On Feb. 16th Intel finally confirmed that they were introducing 64 bit extensions on the new series of Xeon (Nacona) processors that are due next quarter, with the Prescott getting the instructions shortly after. This coincides with the introduction of the 775 pin LGA version of the chip and the new Grantsdale and Alderswood chipsets. Surprise!!

The question is still raging whether the instructions are 100 % compatible with AMD’s “ AMD64 “ instructions, with Intel being pretty coy whether they have actually used the core x86-64 code developed by AMD, or whether they have an extended code that is at least somewhat compatible. Most analysts agree that the CT code is in most respects identical to AMD’s, but due to an agreement signed years ago by the 2 companies to share technologies, Intel has no obligation to admit or announce that they are in fact using the competitors code, which frustratingly for Cheapzilla, isn’t allowing them to gain any brownie points in the hype department. In the end, all that is important is that the 2 technologies are compatible with Windows XP-64/2003 -64, which from all reports, they are.

I covered the 64 Bit scenario last month, so I won’t repeat myself here, suffice to say that by the time a 64 bit O.S, driver support and applications are considered mainstream, all of these shenanigans will be a distant memory. We are still talking years, not months, so all of this 64-bit nonsense is little more than posturing for the foreseeable future. Hopefully Chipzilla can reign in the thermal problems they are having with the current Dog 478 Prescott, and re launch the 775 LGA version with some decent clock speeds and thermal spec’s, or we could be seeing our future systems doubling as microwaves. * Update * With the reported delay of Windows 64 for both AMD64 and EM64T, now not being expected until very late 04 or early 05, It is no surprise that Intel have announced the 64 bit extensions for Prescott will not see the light of day until 05. Interestingly Intel announced the delay weeks before Microsoft ??, So who is actually driving this Bus ?? Certainly not poor old Cheapzilla, with their AMD 64 campaign not really meaning diddly until the O.S see’s the light of day…conspiracy theorist can line up to the left .. :-)

You can read thru some review fodder here, here, and here

 

AMD 64 :Lets play the Socket Game
Now despite all of the hot air and hyperbole generated by the oh yeh faithful in regards to the mighty Intel capitulating and using the x86-64 code developed by AMD, Cheapzilla have not really managed to ride the ensuing wave. They have made some major inroads into the Server markets, and rightfully so, with the Opteron being a formidable force , especially in those markets that can utilize the benefits of a true 64 bit O.S , i.e. Linux . On the Desktop however, AMD are still battling in the 32 bit arena, so the gains are not as easily garnered.

Also like Intel, AMD are introducing a Socket change for the Athlon 64 from 754 to 939 pin. Not to be confused with the 940 Opteron and Athlon FX units. There is some confusion on whether the new slugs will have 1 MB of L2 Cache, or whether they will have only 512, like the lower end Athlon64 3000+ that was introduced late December 2003. The new chips have been upgraded to dual channel memory like the Opteron and FX variants, but will not need to run ECC registered Ram. With the added Dual Channel memory support, its going to be a lot harder to justify the” rebadged Opteron “ Athlon FX Range, as punters will have similar performance with out the extra expense. I’d suggest the possible shift to smaller L2 Cache would be to more to do with justifying the continued existence of Athlon FX range , than any architectural change. With the frustrating delay of Windows 64, AMD have really no choice but to bide their time, and hope to hell Chipzilla don’t sort their Prescott woes out too quickly.

Apple : Life & Times in the RDF !!
Ah Fruitzilla, Our friends over at Apple have not really been having a good run of late, not that you would know, judging being their over active hype department. Since the release of the G5 , the avalanche of shite piled on the unsuspecting public in regards to the alleged performance of the new Super computer, has unceremoniously landed back in the fruity boys lap, not that anyone in the tech community is too surprised. If getting their advertising banned in certain sectors of the globe for ”false advertising “ wasn’t enough, Apple have also been dragged thru the mess for the alleged
64 bitness of the their beloved OSX –Panther . That mixed with the growing reports of quality problems with the new baby, lawsuits in regards to iPods and we have some very , very interesting fodder to sort thru.

Shall we ?!! :-)

Its been a good 9 Months since the official launch of the G5, and in that time the original avalanche of debate regarding Apples performance claims has slowed to a whimper in Tech circles. This is due to the claims being repeatedly proved as being nothing more than Wishful thinking on Apples part . The continued claims of being the “Worlds fastest DeskTop Computer “, and the related benchmarks to prove that claim , is proving not only to be a constant source of amusement to the tech community, but has also landed Steve and his boys in a bit of bother.

In November , the U.K’s Independent Television Commission decided that Apple's claim that the G5 is "the world's fastest, most powerful personal computer" did not meet their standards for truth in advertising., and demanded that Apple cease and desist in all future advertising. As a general rule, advertising claims in the UK have to be provable, and Apples work of fiction in regards to proof didn’t quite cut it. Although no official statement was made in regards to the ads in Australia, Apple also tempered their claims here as well. The Aussie website now boasting “ One of the Worlds fastest Desktop computers “.

Hmmm doesn’t quite have the same punch :-)

To Ad insult to injury, Even in the good ol USA , where you can claim just about anything without any repercussion, Now, after receiving a "tip" from Dell, the National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Apple cease making such claims, and they also targeted Apple's claim to offer the "world's first 64-bit processor for personal computers."

Ah it was fun while it lasted. Apples response ?

Apple has said that the ad campaigns in question have effectively run their course, but they promise to keep the NAD's concerns close to their heart. Hmmm, lets see here, lets put out some absolute bullshite to misrepresent the actual real world performance of a product, and then without retracting any of the claims, promise to be more mindful in the future… LOL… Blind Monkeys !!! Thankfully, I’ haven't met anyone still falling for this shite in quite a while.., but keep banging away there Steve, I’m sure they're out there :-)

The G5’s have also been plagued by quality problems , ranging from outright hardware failures , to noise problems with Pro Audio equipment. The Noise problem , which is described as “ introducing a hum and a rhythmic chirp to an audio signal path resulting in these noises coming out of studio speakers “, is one that is causing the most grief in the Pro audio circles for obvious reasons. The “Fix “ is not as clear cut as Apple would have us believe. A replacement PSU has resolved the problem for some, but others are still being affected, and the issue just seems to be being pushed further and further afield by our fruit loving friends. More here

The other question being raised is in regards to the scaling capabilities of the the G5. There has not been a speed bump since its release, with only a Dual 1.8 Ghz Model being introduced late last year to replace the original Single Processor 1.8 Model. ( Probably due to the fact that the Single Processor G5’s are being pummeled by the X86 variants and even by the G4 DP offerings ) Now lets not forget that there is in actuality only one G5 processor despite the 3 speed offerings.. Say What..?? O.K , let me spell it out 1.6 GHz –800 FSB, 1.8 Ghz –900 FSB, 2.0 Ghz – 1 Ghz FSB. All of these systems feature an IBM 970 CPU with an identical clock multiplier, that is then multiplied by the FSB to achieve our final speed rating. Get It ? Now Stevie boy was beating his chest about 3 Ghz variants within 12 months,, hmm wishful thinking again ? There are some new models expected shortly, but they have already been delayed for unknown reasons, but the whisper is that heat could be playing a part. However, just to prove how deep the RDF has gone, the next series of IBM 970, the FX ( .09 Micron- 2.5+ Ghz ) , which technically is yet unannounced ,has already won the Microprocessor Report Analysts' Choice Award for Best Desktop Processor. Now there's one for credibility LOL..

Following on from my 64 Bit article , I apparently struck a few nerves with some of the Fruit Fraternity, and have subsequently suffered some fallout for my “ so called” claims that OSX is not a 64 bit O.S. Well, just for those so inclined, read it and weep.. I don’t have the energy to even argue the “ fact ", I’ll let some of the Monkeys at Fruitzilla do the talking for me ..here, here, oh and here..

In regards to the iPod fallout, seems the battery life on the new slimline models are proving to be dramatically less than Apples claims, surprise, surprise. This has incensed some hapless end users to launch a lawsuit claiming unfair competition, false advertising, fraudulent concealment and breach of warranty. Who Apple ???? Nah, who would have believed they would be capable of such things !!?

O.K , that’s it , I think I’ll go have a lie down now.

Till next time :-)


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