Web Site Promotion
These web site promotion tips are brought to you by Web Genius, Web Site Designers in Melbourne.
Web Site promotion takes two distinct flavours, online and offline, for online see the Search Engine page, for offline promotion we provide some tips below.
Your web site domain name (the www.yourdomainname.com.au bit) should be everywhere your company name is, or at least everywhere your telephone number is. People will be able to track you down years into the future using your domain name. It will stay the same even if you change address or telephone number, your customers will be able to recall good domain names (that are easy to spell and remember) for years, much easier to recall than telephone numbers or addresses.
If your business has a main road location you should consider leveraging this by having your domain name PROMINANTLY situated on the outside of your building. A fluorescent orange banner works well and can be taken down and put up again to increase effect, people will get used to the banner if it stays up for a prolonged period, no matter how bright it is, so putting it up and down every few weeks or months will increase its impact.
Add you domain name PROMINANTLY to all your stationery, having it in small type next to your ABN number is useless, it must be bright and draw attention. To make the most of existing stationary have bright stickers made up to stick on envelopes, letterhead, invoices etc. These actually work better than having the stationery reprinted. Remember that your clients usually have no idea of the other services that you provide, even if you have told them many times.
Any advertising materials should have your web address prominently displayed. Printing is costly but via your web address you can bring your clients and potential clients into your world and show them all of your products (be it 2 or 10,000 of them) in full colour with full details.
Have your web address printed in your Yellow Pages ad and in the Yellow Pages Online Directory, with a link to your site.