In this book Dr Edward de Bono puts forward a direct challenge to what he calls the rock logic of Western thinking. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. de Bono believes that this thinking cannot provide the constructive energies that we are going to need in order to solve problems and create a better future as we move towards the year 2000.
Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organising information system, Dr de Bono shows that perception is the key to more constructive thinking and the serious creativity of design.