The Pricing Curve

Unlike most other programme, Frameit can offer an extremely flexible method to price your items on a sliding scale rather than a fixed system.  Other systems assume that a big frame is going to cost 4 times as much as one that is 1/4 of it's size.  In other words if a frame of 250mm x 250mm is going to be sold for say $20, then one that is 1000mm x 1000mm will be sold for $80 or four times as much.  However, the Picture Framing Industry does not work this way.  After all, when making a frame no matter what size, there are still the same number of cuts, joins, glue, labour and 'V' nails involved.  So the industry normally sells different size frames on a sliding scale.  A small frame will cost more per mm than a larger frame.

Frameit provides this ability via the Pricing Wizard to build your own sliding scale.  It does this quite simply by asking just 3 questions.  

  1. How much did you pay for the material (per metre). 
  2. What do you want to multiply this cost by to produce a frame that uses 1 metre of this moulding (250mm x 250mm).  You don't consider wastage or moulding thickness here as Frameit will calculate all that in for you when you go and select a moulding.
  3. And what would you want to multiply the selling price of the frame of 250mm x 250mm to produce one that is four times as large.

From what I have seen of the industry, typical figures will be;

  1. Lets say, for this exercise $5
  2. Multiply factor of 4 will produce a selling price of $20
  3. For our frame four times the size, a multiply factor or 3.  This will produce a selling price for this larger frame of $60

Frameit will take this curve and apply it to the millimetre to all frames.  However, for very small frames you need to set the Minimum Size in the Options section.  If we don't have a minimum selling price for a very small frame (say anything smaller than 400 United mm), then the selling price for a small frame becomes too cheap.

If you go into the Main Pricing area you can actually plot the pricing curve "on screen" and this will give you a visual representation of the prices.

Back to Pricing Page